We embed tools and expertise to find incremental value in human behaviour.
Gravitas pre-built Accelerator™ models and applications repeatedly set us apart, but ultimately our most notable competitive distinction is in the expertise we bring to deliver an unequalled end-to-end solution in value-based customer marketing, loyalty programs, and more.
Accelerators™ tools and models
Value Segments
Actionable customer segmentation by current, past and future value
Value Finder
Size how customer behaviours are driving YOY movements in revenue
Intel & AI
Machine learning models to optimise next best customer decision
Playbooks
Differentiated customer treatments to drive sales, service and loyalty
ROI Calculator
Forecast value of driving customer behaviour change
Campaigns
Understand response and who or what is driving it
Optimise
Insights into customer value movement and what’s driving it
Media Co-Lab
Commercialise data assets with brand partners
The gravitas difference is in the numbers
+56%
Increase in sales from personalised campaign vs traditional campaign.
+9%
Increase in Services per Check-In conversation and +65 Interaction NPS.
Check-In was highly personalised review focused on "how can we do better for you"
Check-In was highly personalised review focused on "how can we do better for you"
+25%
Higher Save Rate for HVC’s from premium inbound save treatments.
Also delivered 40% higher sales conversion.
Also delivered 40% higher sales conversion.
+40%
Higher ticket sales from personalised campaigns versus control.
1pt higher fan engagement = 10% higher revenue.
1pt higher fan engagement = 10% higher revenue.
+500%
Up to 5 times lift in product take-up amongst top 10% customers using event-driven NBO models.
Twice as predictive as previous models.
Twice as predictive as previous models.
+90%
Uplift in sales amongst marketable customers after implementing new personalised engagement program.
+28%
Uplift in recontract conversion by personalising recontract approach for HVC's.
Value-led solutions across all sectors
Financial Services
Shift from product-led to customer-first, and drive more personalised customer engagement and experiences
Telco
Differentiate sales, service and loyalty
treatments according to holistic lifetime customer value
Arts & Fan Engagement
Know where you are winning and losing customers to accelerate customer value, engagment and event attendance
Not for Profit
Drive donations while ensuring supporters continue to feel valued and recognised for their contributions at all levels and life stages
Explore our work
Here’s a taste of how our expert teams and proprietary Accelerator™ tools are changing the game in Customer Value Management.
